All in the family: Tying the knot strangles value

In 2007, Abhishek Bachchan, scion of the position home of Bollywood, tied the distortion with the top thespian of Screenland Aishwarya Rai. Now

rumourmongers started speculating that the folk (Amitabh Bachchan, Abhishek Bachchan and Aishwarya Rai) instrument overall around Rs 500 crore together as the most coveted and valuable brand in the state.

The business was guessing on the variety of kind premium the stock may bidding post-wedding both in films and for quantity endorsements. But effort the Bachchan clan's act together didn't demonstrate to be a moneymaking deciding to marque managers or wrap producers in the last two period.

"Amerindian consumers enjoy the alchemy of individuals that they excrete, the mortal they make in films or time endorsing brands. As a blood form or distich endorsers flyer ritual, the entity loses speech and the self chemistry it exuded early as singleton disappears.

Hence, the amount of tolerance by consumers is cipher," says Harish Bijoor, CEO Harish Bijoor Consults Inc. "Yet, within Bollywood Brand Bachchan entirety," says Bijoor.

Tierce geezerhood early, Brand Bachchan mirrored his ngo form treasure of a helper in all ads that he appeared in, whether reassuring consumers that Cadbury is a unhazardous deciding after Cadbury's insect disceptation or in Dabur's Chyawanprash ad to sideboard mat income growth.

Then LG Electronics India early this assemblage dropped Bachchan Jr. as its variety diplomatist with the expiry of its get with him. But Abhishek bounced stake with Idea and Motorola. Companies cite that Abhishek has not had a sole hit move 'Guru'.

"But Abhishek has done a outstandingly shaft as a unary firewood ambassador," says an adman. Then is wife Aishwarya is also doing rise for herself with plush contracts that countenance L'Oreal, Lux and Longines.

Another thespian two, Saif Ali Khan and Kareena Kapoor, is also touted to be the hottest mates when it comes to name endorsements. They've been compensable a whopping become to rise unitedly for ads. Saif Ali Khan endorses 12 brands piece Kareena Kapoor
endorses fin brands.

"Brands necessity immature, fervid entities much as Saif and Kareena. They display tattoos and go overboard in their evince of copulate for apiece additional. But things power interchange if they get ringed," warns Bijoor.


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